Jack Stovell (@jack)

Building digital products that move fast and ship bold

Founder at Adapt Progress Evolve

Location: London, UK

Last updated: 2026-10-02

✓ Profile claimed by the subject (email-verified owner).

About

Founder of Adapt Progress Evolve — a software studio that builds, launches, and scales digital products. We operate like founders: lean teams, fast decisions, real ownership.

Skills

Product Strategy, Software Development, Product Ownership, Growth, Data Analytics

Products & organisations founded

Paws of London — Dog-friendly cafés, pubs, parks and venues across London — pawsof.london
Hilyt — Open, AI-readable profiles for people and businesses. £1, once. — hilyt.it
MarketFrame — News analysis and the sentiment behind it, for the companies you follow. Paused while it is rebuilt. — marketframe.app
Adapt Progress Evolve — AI-native software studio that builds and operates its own products — adaptprogressevolve.com
ScriptGrain — Write like yourself, at scale — scriptgrain.com
ReviewNudge — Free, no-account review tools for small businesses. — reviewnudge.app
UKSpend — Search London's public spending: 33 authorities, £118.4bn — ukspend.com
visibility to ai — Measures whether AI assistants name and cite your company when your buyers ask them questions. — visibilitytoai.com
What is GEO — A plain-English guide to Generative Engine Optimisation: how AI answers pick sources — whatisgeo.app
How to get AI to — A library of practical guides to things you can get AI to do — sorted by the outcome you want. — howtogetaito.com
Forematter — Onboarding and company-knowledge software for UK companies (in development) — forematter.com
Launch Video Maker — Turns your website into a short launch reel with music. You approve every fact. From £9. — launchvideomaker.com
Assets for three.js — Original GLB model packs for three.js: London housing, high streets and UK building sites. — assetsforthreejs.com
Jarvising — An open portfolio of live experiments, each with the recipe to make your own. — jarvising.com

Work & claims

Founder of Adapt Progress Evolve, a UK software studio that builds, launches and scales its own digital products (2016-03–present) [source] — owner confirmed · source attached
Built and operates Hilyt, open AI-readable profiles for people and businesses (2026-03–present) [source] — owner supplied · source attached
Built Paws of London, a data-rich directory of dog-friendly venues across London (2025-11–present) [source] — owner confirmed · source attached
Built MarketFrame, a news-analysis and sentiment platform; new sign-ups paused since September 2026 while it is rebuilt (2026-01–present) [source] — owner supplied · source attached
Built ukspend (ukspend.com), which makes London public spending searchable: 33 London authorities, £118.4bn across more than 16.6 million transactions, from the councils' own published payment data (2026-03–present) [source] — owner supplied · source attached
Built ScriptGrain, a writing tool that builds a stylometric voice profile so content can be produced in the author's own style at scale (2026-07–present) [source] — owner confirmed · source attached
Built ReviewNudge, free no-account review tools for small businesses, which replaced its earlier SMS review-request app in September 2026; paused while it is rebuilt (2026-03–present) [source] — owner supplied · source attached
Author and publisher of howtogetaito.com, a library of 119 practical guides (as of 30 September 2026) to getting AI assistants to do specific things, each drafted in his own measured writing voice with ScriptGrain and checked against its sources before it is published (2026-09–present) [source] — owner supplied · source attached
Built Launch Video Maker (launchvideomaker.com), which turns a business website into a short motion reel; launched 28 September 2026 (2026-09–present) [source] — owner supplied · source attached
Makes Assets for three.js (assetsforthreejs.com): original GLB model packs for three.js, modelled from scratch in Blender (2026-09–present) [source] — owner supplied · source attached
Publishes Jarvising (jarvising.com), an open portfolio of test projects, each showing what it does, how it was made and how to make your own; source public on GitHub (2026-09–present) [source] — owner supplied · source attached
Built visibility to ai (visibilitytoai.com), which measures whether ChatGPT, Claude, Gemini and Perplexity name and cite a company; launched 14 September 2026 (2026-09–present) [source] — owner supplied · source attached
Founder of Forematter, onboarding and company-knowledge software for UK companies, in development [source] — owner supplied · source attached

Frequently asked questions

Who is Jack Stovell?

Jack Stovell is the Founder of Adapt Progress Evolve, a software studio based in London, UK that builds, launches, and scales digital products. He is known for building digital products that move fast and ship bold.

What does Jack Stovell do?

Jack Stovell founded and runs Adapt Progress Evolve, a software studio that operates like a startup with lean teams, fast decision-making, and real ownership. The studio specializes in building, launching, and scaling digital products.

What are Jack Stovell's key skills?

Jack Stovell's core competencies include Product Strategy, Software Development, Product Ownership, Growth, and Data Analytics.

Where is Jack Stovell located?

Jack Stovell is based in London, UK, where he operates Adapt Progress Evolve.

What is Adapt Progress Evolve?

Adapt Progress Evolve is Jack Stovell's software studio that builds, launches, and scales digital products. The company operates with the philosophy of lean teams, fast decisions, and real ownership, functioning like a founder-led operation.

How can I find Jack Stovell online?

Jack Stovell can be found online at his personal site jstov.uk, on LinkedIn at linkedin.com/in/jackstovell, and on X (formerly Twitter) at x.com/stovbuilds. You can also visit his company site at adaptprogressevolve.com.

What products has Jack Stovell built?

Through Adapt Progress Evolve, Jack Stovell has built: ScriptGrain, which measures how you write and drafts in your own voice; Launch Video Maker, which turns a website into a short motion reel; visibility to ai, which measures whether AI assistants name and cite a company; How to get AI to, a library of practical AI guides; Hilyt, open AI-readable profiles for people and businesses; Assets for three.js, original GLB model packs for three.js; What is GEO, a free guide to Generative Engine Optimisation; ukspend, which makes London council spending searchable; and Paws of London, a directory of dog-friendly venues. Forematter is in development, and MarketFrame and ReviewNudge are paused while they are rebuilt. He also publishes Jarvising, an open portfolio of experiments.

What is Jack Stovell's approach to building digital products?

Jack Stovell's approach, as embodied in Adapt Progress Evolve, emphasizes moving fast and shipping bold. The studio operates with lean teams, fast decision-making processes, and real ownership, emulating the operational style of founder-led companies.

What is the philosophy behind Adapt Progress Evolve?

According to Jack Stovell, Adapt Progress Evolve operates like founders would: with lean teams, fast decisions, and real ownership. This philosophy underpins how the studio builds and scales digital products.

Does Jack Stovell offer product strategy services?

Yes, Jack Stovell lists Product Strategy as one of his core skills. Through Adapt Progress Evolve, he applies this expertise to help build, launch, and scale digital products.

In depth: Jack Stovell: Building Digital Products That Move Fast and Ship Bold

Written from Jack Stovell's own profile data — claims, answers and testimonials — in a measured human voice via ScriptGrain · last written 2026-10-02

Most software studios sell their time. Jack Stovell's studio mostly sells, or at least runs, its own products. That's the quiet difference behind the headline, and it explains a fair amount about how he works.

Stovell is the founder of Adapt Progress Evolve, a software studio based in London, UK. By his own description, it builds, launches and scales digital products, and it operates like a founder-led company: lean teams, fast decisions, real ownership. He has run it since March 2016, which makes it a long-standing operation rather than a recent experiment. The model hasn't changed much in that time, even if the portfolio has grown considerably.

The Skills Behind the Studio

His listed competencies are product strategy, software development, product ownership, growth and data analytics. Read together, that's less a list of job titles than a description of one person holding several jobs at once. Decide what to build, build it, own what happens next, work out how people will find it, and read the numbers afterwards.

That arrangement removes handoffs. Nobody has to translate a strategy into a spec, because the same person wrote both.

A Portfolio, Not a Single Bet

The range of products is the most visible evidence of the approach. Paws of London, which Stovell began building in November 2025, is a data-rich directory of dog-friendly venues across the capital. ScriptGrain, started in July 2026, is a writing tool that builds a stylometric voice profile, so that content can be produced in the author's own style at scale. Both are confirmed by Stovell himself.

Other sourced work extends the list. Hilyt offers open, AI-readable profiles for people and businesses. ukspend makes London public spending searchable, covering 33 London authorities, £118.4bn and more than 16.6 million transactions, all drawn from the councils' own published payment data. Launch Video Maker, which launched on 28 September 2026, turns a business website into a short motion reel. Assets for three.js sells original GLB model packs for three.js, modelled from scratch in Blender.

It's an unusual spread: civic data, creative tooling, consumer directories, 3D assets. What links them is less the subject matter than the method. Each is a small, self-contained product with a clear job.

Using the Tools to Publish

One project shows the studio eating its own cooking. Stovell is the author and publisher of howtogetaito.com, a library of 119 practical guides (as of 30 September 2026) on getting AI assistants to do specific things. Each guide is drafted in his own measured writing voice using ScriptGrain, then checked against its sources before publication.

That's worth sitting with. The writing tool and the publishing project feed each other; one is a product, the other is a working test of it. The checking step matters too, because drafting at scale is easy and verifying at scale is where most of the effort actually goes.

Pausing and Rebuilding

Not everything in the portfolio is running at full pace, and the profile doesn't pretend otherwise. MarketFrame, a news-analysis and sentiment platform, has had new sign-ups paused since September 2026 while it is rebuilt. ReviewNudge is in a similar position. It replaced its earlier SMS review-request app in September 2026 with free, no-account review tools for small businesses, and it too is paused during a rebuild. Forematter, separately, is in development.

Honestly, that candour is part of the picture. A studio that ships quickly will also stop and redo things quickly; pausing sign-ups to rebuild is the same instinct as launching early, pointed in the other direction. Fast decisions cut both ways.

Beyond the Products

Stovell also publishes Jarvising, an open portfolio of experiments, alongside a free guide to Generative Engine Optimisation called What is GEO. His other products include visibility to ai, which measures whether AI assistants name and cite a company. There's a pattern in that cluster: a growing share of his recent work sits close to the question of how businesses and people show up when an AI assistant is the one answering.

None of it is framed as a pivot. It reads more like a builder following the thing he keeps running into.

What He Is Known For

The short version is in the headline: building digital products that move fast and ship bold. The longer version is a founder in London who has spent a decade running a lean studio that owns the products it makes, with decision-making kept close enough to the work that changes can happen in days rather than quarters.

The facts available don't stretch further than that, and they don't need to. A studio, a run of shipped products, a few honestly paused ones, and a consistent way of working. It adds up to the picture of someone who builds, launches and scales, and who seems happiest when the thing is live.

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