Hilyt (@hilyt)

In depth: Hilyt: Open Profiles Built for AI Readers

Written from Hilyt's own profile data — claims, answers and testimonials — in a measured human voice via ScriptGrain · last written 2026-10-02

Ask an AI assistant who a particular consultant is, and watch what happens. It goes looking. It searches the web, follows a few links, and tries to assemble an answer from whatever it can actually read. If the only thing standing there is a login wall, or a page that renders as an empty JavaScript shell, the assistant comes back with nothing. Not a wrong answer, exactly. No answer at all.

That gap is the problem Hilyt was built around.

What Hilyt Is

Hilyt is a platform for open, ungated profiles for people and businesses, designed so that AI systems can read them. It is part of Adapt Progress Evolve Limited and is based in the United Kingdom.

The pitch is narrow, and deliberately so. Most professional profiles live behind a login, or load their content through scripts that a crawler never executes. Hilyt's answer is a stable public URL that returns real content to anything that asks for it. No gate between the crawler and the page.

How a Profile Works

Each discoverable profile is served as crawlable HTML, which is the plainest possible format and, for a machine reader, the most reliable. Layered on top is schema.org identity markup, the structured vocabulary that tells a crawler this is a person, here is their name, here is what they do. Claims on the profile are dated and sourced, so a reader (human or otherwise) can see where a statement came from and how recent it is.

Then there is the LLM card. Every profile also has a plain-text version at a predictable address, the username followed by /llm.txt. It strips away layout entirely. A language model doesn't need a design, it needs the facts in a form it can parse without guessing.

Profiles are ungated by design. That isn't an oversight or a free-tier quirk; it is the whole premise.

The Free Readiness Check

Separate from the profiles, Hilyt offers a free AI readiness check that works on any site, whether or not the owner has signed up. It tests five things: the site's robots.txt stance toward AI crawlers, whether the pages render as a JavaScript shell, whether schema.org identity markup is present, whether an llms.txt file and a sitemap exist, and whether a Claude model recognises the name in question.

The limits are stated plainly, which is worth sitting with. The check does not measure whether assistants cite or recommend you. It tells you whether the door is open and whether the name rings a bell, not whether anyone walks through. Plenty of tools in this space blur that line; this one draws it in the description.

Who It Is For

The audience is anyone who expects to be looked up by an AI system and would rather not be invisible when it happens. That covers individuals with a professional reputation to represent, and businesses whose name is likely to come up in an assistant's answer. Hilyt offers both a personal profile and a business profile for the same price, which suits a freelancer who is also a company, or a founder who wants the two kept distinct.

Price and Access

Hilyt costs £1, once. That buys one personal profile and one business profile, with no subscription attached. Additional business profiles are £1 each. There is no tiered ladder to climb and no renewal date to forget.

For Developers and Assistants

Hilyt also runs a public API and an MCP server. The practical effect is that an AI assistant can maintain a profile on a person's behalf, rather than the owner logging in to edit fields by hand. There's a certain symmetry to it: the same kind of system that reads the profile can be the one keeping it current.

What the Record Shows

The facts available here are about how the product is built and what it offers, not about results. Hilyt does not claim, and this piece does not claim, that having a profile causes an assistant to mention anyone. The readiness check's own description is candid on that exact point. What Hilyt does establish is a narrower thing that is easier to verify: a public address that returns readable content, structured identity data, a plain-text card, and a free test of whether a site's own foundations are sound.

Back to the assistant, then, sent off to find out who someone is. With a Hilyt profile, it finds a page.