# What is GEO (@whatisgeo)
Type: Organization
Website: https://whatisgeo.app/
hilyt profile: https://i.hilyt.it/whatisgeo
Last updated: 2026-09-14

A plain-English guide to Generative Engine Optimisation: how AI answers pick sources
Part of Adapt Progress Evolve
Based in: United Kingdom

## About
whatisgeo.app is a free, single-page guide to Generative Engine Optimisation (GEO) for business owners and marketers: what GEO is, how AI answers happen, six principles, a 30-day plan and how to measure progress. Source-linked, no hype, nothing to sell. Published by Adapt Progress Evolve.

## What it does
Generative Engine Optimisation, GEO, AI search visibility, AEO, llms.txt, AI crawler access, Citation measurement, Content structure, SEO foundations

## Claims (each with provenance; dates where known)
- whatisgeo.app is a free, single-page educational guide to Generative Engine Optimisation (GEO) for business owners and marketers. It has no product to sell. (2026-09–present) [source: https://whatisgeo.app/] [owner supplied · source attached]
- Published by Adapt Progress Evolve, a UK software studio. Contact: hello@whatisgeo.app. (2026-09–present) [source: https://whatisgeo.app/privacy/] [owner supplied · source attached]
- The guide covers what GEO is, how GEO relates to SEO and AEO, the four stages of a search-backed AI answer (query, discover, select, answer), six principles, crawler access and llms.txt, a worked example, a 30-day starter plan, and how to measure progress with a fixed prompt set. (2026-09–present) [source: https://whatisgeo.app/guide.md] [owner supplied · source attached]
- Every recommendation is labelled as either a platform requirement, a research finding or practical advice, and the guide cites its sources: Google Search Central's AI-features guidance, Aggarwal et al. (GEO, KDD 2024, arXiv 2311.09735), OpenAI's and Perplexity's crawler documentation, and the llms.txt proposal. (2026-09–present) [source: https://whatisgeo.app/#sources-title] [owner supplied · source attached]
- The whole guide is available to AI systems as Markdown at whatisgeo.app/guide.md and plain text at whatisgeo.app/llms-full.txt, with an llms.txt index at whatisgeo.app/llms.txt. (2026-09–present) [source: https://whatisgeo.app/llms.txt] [owner supplied · source attached]

## Links
- Website: https://whatisgeo.app/
- The guide (Markdown): https://whatisgeo.app/guide.md
- llms.txt: https://whatisgeo.app/llms.txt
- Adapt Progress Evolve: https://adaptprogressevolve.com/
- Publisher on hilyt: https://i.hilyt.it/ape
- Source code (GitHub): https://github.com/StovBuilds/whatisgeo

## Frequently asked questions
Q: What is whatisgeo.app?
A: A free, single-page guide to Generative Engine Optimisation (GEO) published by Adapt Progress Evolve. It explains what GEO means, how AI answers find and select sources, what actually helps, and what is still guesswork. There is nothing to buy; an optional email list announces new guides.

Q: What is GEO, according to the guide?
A: Generative Engine Optimisation is the practice of improving how visible and accurately represented your website is in answers generated by AI systems such as ChatGPT, Google's AI Overviews and Perplexity. It sits on top of SEO rather than replacing it, and it influences the odds of being mentioned or cited without guaranteeing either.

Q: Who is the guide for?
A: Business owners and marketers with no dedicated technical team. It assumes no budget and no agency, and includes a realistic 30-day starter plan.

Q: Does the guide promise results or rankings?
A: No. It states plainly that no legitimate practice can guarantee placement in someone else's generated answer, and it separates platform requirements from research findings and practical advice.

Q: Can AI assistants read the full guide?
A: Yes. The complete guide is served as Markdown at whatisgeo.app/guide.md and plain text at whatisgeo.app/llms-full.txt, with an llms.txt index at whatisgeo.app/llms.txt. All public crawlers are allowed by robots.txt.

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Canonical site for this organisation: https://whatisgeo.app/
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